Lina Hussein

Sustainability Advisor

With extensive years of experience in establishing and heading Corporate and Marketing Communications departments for leading companies in the Middle East, Lina has developed a strong backbone in management and Integrated Marketing Communications (IMC).

At the heart of her professional experience lies Strategic Planning, Stakeholders Engagement, Corporate Identity Management, Communications, and Corporate Responsibility (CR) best practices; essential expertise that blend with her master’s degree in Strategy & Marketing from The University of Warwick in the UK, with special empirical research focus on CR in the Middle East & North Africa.

As a strategist with a career endeavor fixated on Sustainability, Lina advises on sustainable development through CR, and advocates on moving from a mere business-flavored corporate identity into an earned responsible brand through strategies for the creation of shared values. She also specializes in the creation and implementation of CR communications strategies and sustainability reporting.

 

 

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